At Journal Square Urby, art and design come together to create an immersive experience that goes beyond aesthetics. It is a celebration of creativity, featuring carefully curated pieces that reflect both the local culture and a broader artistic vision.
As you step into the building, you are greeted by a striking visual juxtaposition: vintage Scarpa chairs flanking the entrance, inviting you to pause and take in the ambiance, complemented by Albert Watson’s photograph of Alan Shepard’s space suit. Watson's work, renowned for its ability to capture iconic moments, sets the tone for more unique art throughout Journal Square Urby.
Venture to the 25th floor, and you’ll find the parlor, with an atmosphere reminiscent of a benevolent Bond villain’s lair. The large-scale portraits of Larry David by Martin Schoeller and Biggie Smalls by Chi Modu offer another layer of cultural significance and a playful nod to pop culture, showcasing the blend of comfort and style that defines Urby’s design philosophy.
Additionally, Journal Square Urby’s exterior is enhanced by a stunning Felipe Pantone mural, a vibrant piece that reflects the creative energy of the neighborhood. Pantone’s work is recognized for its dynamic colors and innovative designs, making this mural a focal point that adds color to the Jersey City skyline.
Furniture throughout Journal Square Urby also represents a unique story and showcases a thoughtful design approach, such as the custom-upholstered Esko Pajamies “Bonanza” chairs. The intentional placement of each element encourages interaction and dialogue among residents, making it a true reflection of city living.
In the heart of Journal Square, Urby has crafted a space that is as much about art and design as it is about community. Every detail has been intentionally considered to create an environment that stands as a nod to the power of design in shaping our experiences and fostering connections in an urban environment.




